Every company’s brand should have a distinct story and create a unique experience. These are established through consistent communication across every type of medium, from websites to adverts.
We will guide you through our brand identity process; from brand strategy and brand research to defining your key brand attributes.
We have established a clear process that works with you at whatever stage you’re at—whether you’re updating an existing brand or creating a brand from scratch. Throughout this process, we play two roles: first as ‘listener’ and then as ‘interpreter’. It’s your company’s brand; we are just here to help you tell the story.
We have years of experience successfully developing brands by ensuring they are viewed differently than other businesses in the same market.
Branding Design
Every business should have an amazingly designed brand that enables your printed materials and online presence to stand out from the crowd. Some of the branding exercises we have been involved with include Rubber Roofing Direct.
Here, the client wanted a bold brand that encapsulated roofing and the fact that the customer was buying it directly and not from a brick-and-mortar retail operation.
Your brand is your company’s visual identity. It should embody the essence of your business, its values, purpose, and quality.
Your logo should always draw admiring glances and be a conversation starter. Your business card should always be picked up from a pile on a table.
Your brand sets you apart from your competition and helps deliver a clear message to your customers. It is a precious commodity, and we will take great care to make sure it perfectly positions your business for success.
Whatever your message and branding requirements, contact us today to chat about how we can help.
The Qualities that make for the most successful brands EVER
One of the biggest challenges for any business owner is ensuring that the business puts itself forward correctly. Promotion is often tricky to get right, but doing so will result in a much more successful business from the very start. One of the most important elements of this is the company’s branding or the brand image. As long as the branding is consistent with what you want people to think of the business, you can be sure that your promotional efforts are working along the right lines. In this post, we are going to look at four of the most essential qualities of the best branding. Ensuring that all branding has these qualities will make it much more likely to promote the business effectively.
Bold
Above all, a brand image needs to be as bold as possible. This is one of the easiest to achieve, and yet it is routinely overlooked. Sometimes, this is on purpose because a marketer or business owner believes that a simpler or understated public image will be more effective. While it is true that each business must consider its own image in this way, it is just as true that producing a strong and bold image is likely to be one of the most effective ways of going about the branding process. Above all, you want your brand to stand out as well as possible. As long as you achieve that, your branding is doing its job.
Consistent Style
For a brand to be as effective as possible, above all consistency is the key. This is for the very good reason that it is by being consistent that a brand develops. After all, if your brand does not appear in the same manner in different places, s it is not really a brand image at all. It can be difficult, however, to ensure that your brand is presented in the same way every time. The best solution is to use a style guide and ensure that everyone follows it to the letter. Businesses often slip up by not telling everyone the style guide. It is important to inform not only your own staff but any outside agents, such as your graphic designer, what the style guide is. This is the only way to ensure that your brand is consistent in its appearance. Consistency makes for a stronger brand, so this is hugely important.
Simplicity
We have seen how the best brands stand out due to their boldness and consistent style. A third important factor is that your branding efforts are as simple as possible. Simplicity is a powerful and necessary ingredient in any brand, as it stops the design from becoming too complicated. A too complicated design is likely to fail in its efforts to draw people into your business. If you think of all the most famous logos, you will notice that they are as simple as they can possibly be. However, this simplicity cannot be in lieu of an interesting design; they need to be both simple and hugely effective, otherwise there is little point.
For more information, please telephone or email us. Alternatively, fill out our contact form, and we will be in touch.