Marketing Tips to Help Your Holidays Business Grow

Becky health-treatments May 25, 2024 | 0

Trends in the travel industry

Recent reports show that:

people book flights prior to booking accomodation. The last consideration is to book car rental.
website design is getting simpler. Flash is dropping but excellent search functionality is a must with sound date, destination and price filtering a necessity.
online prices are a huge driver. Unlike other sectors where words such as “cheap” devalue the experience, cheap flights, cheap hotels and the like are still key.
customer reviews are key. Holiday goers like to go where others have praised.
Read about the best and worst travel sites

Is this your company?

So… you’ve got a business that sells flights, accommodation, events or the whole combined travel package. Take on board some of the trends above and read about our marketing tips.

You don’t have the advertising budget that the high street giants have but want to compete effectively. So how do you go about getting a good presence on the internet, loyal following and most importantly regular customers?

7 Marketing Tips to Help Your Business Grow

Create a Blog. Blogs are like journals or online brochures where you can showcase the wonders of your holiday packages. Unlike print they are quick to generate, are highly attractive to search engines, have no print costs and if well written will draw visitors and potential customers. Blogs are also useful for link building as they will point back to your website.
Online PR. As with blogs, short snappy articles create a buzz around your company and services and submit to relevant PR sites. Backlinks will also add value to your site.
Social Media Marketing. Look to build Twitter, Facebook and LinkedIn accounts and build a fan base of loyal followers. Social Media has high ROI with small setup fees. This is a time-demanding process but has high results as your new services and updates can be distributed quickly and effectively.
Write Excellent Content. Studies show that online shoppers spend a growing amount of time researching before committing to a purchase. Let you customers find out as much as they can from visiting your site, leave no questions unanswered.
Trial Video Content. While “Content is King” and still gets better results than an image-high and information-poor website, video content is an excellent way to put a message across. If video is too complex, try building image rich slideshows that provide a visual feast for visitors.
Email Marketing. Look to build an email marketing campaign, build opt-in newsletter functionality that updates your visitors with your offers and updates. Email marketing is still a highly effective marketing tool with high ROI.
Be Human. If you are a smaller company offering services ensure that you compete against the faceless high street competitors who are often difficult to contact. Holidays are a luxury, make sure you provide excellent points of contact and transfer the holiday mood directly back to your customers.
Subtle Design Changes. I said 7 marketing tips but here’s an eighth tip. Try subtle site design changes. Use multivariate analysis to see which design converts more visitors into customers. M-VAP uses minor changes against portions of your live site to see which engage more visitors.

Overwhelmed?

Here at The WebMarketing Group we’ve got things handled. We can take your website and conduct a free website review and feedback recommended action points to improve your online web presence. We live and breathe search engine optimisation (SEO).