Faster page speed = better conversions. Time to clean up your code? The question that many of us have been asking is, “Can reducing the load time of your web pages really improve your sales conversion?” Now we have evidence to suggest that this could be the case and if your pages are slow to…
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Local SEO is all about ranking highly in local search results, intending to pull in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth. Why Does Local SEO Matter? A large proportion of businesses are now…
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What’s the point of not being found? When you have spent a lot of time planning, creating and uploading a website, you will want people to find it. You may think that SEO marketing happens naturally and that Google will find your website by itself. Google is brilliant but not that smart! You may think that because of…
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Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on…
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Could we be a part of one of the biggest changes of the internet since the introduction of .com, 26 years ago? At , we’re really intrigued to see how the new web domain suffixes could benefit or impede our search engine optimisation strategies. Global internet body, ICANN (The Internet Corporation for Assigned Names and…
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Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be…
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If you’re on the web, you need more than just your computer— you need your mind switched on, too. Your website could perform better, but you will never know what could be done to improve your search engine ranking without exploring what is available. A search engine ranking is determined by what the search engine…
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