Faster page speed = better conversions. Time to clean up your code? The question that many of us have been asking is, “Can reducing the load time of your web pages really improve your sales conversion?” Now we have evidence to suggest that this could be the case and if your pages are slow to…
Read more
Local SEO is all about ranking highly in local search results, intending to pull in local interest and local customers. But whereas many people believe that local search engine optimisation isn’t useful for international companies, this actually couldn’t be further from the truth. Why Does Local SEO Matter? A large proportion of businesses are now…
Read more
Social media is a powerful tool for businesses and can help improve customer retention but how well is your company performing? Building relationships with your customers via social media and turning these relationships into sales is the name of the game but is your company up there with the best? Simply having a presence on…
Read more
Could we be a part of one of the biggest changes of the internet since the introduction of .com, 26 years ago? At , we’re really intrigued to see how the new web domain suffixes could benefit or impede our search engine optimisation strategies. Global internet body, ICANN (The Internet Corporation for Assigned Names and…
Read more
Matt Cutts has announced that the new generation of Penguin algorithmic updates is to be rolled out over the coming weeks. The announcement follows speculation that a Google update had already occurred with webmasters reporting significant drops in rankings. Cutts denied any Penguin update last week but clarified that Penguin 2.0 was due to be…
Read more
If you’re on the web, you need more than just your computer— you need your mind switched on, too. Your website could perform better, but you will never know what could be done to improve your search engine ranking without exploring what is available. A search engine ranking is determined by what the search engine…
Read more
Google+ has announced its arrival at the 40 million user mark. While it sounds very impressive, there are still reservations about whether the social media site will ever be as big as the big two. Facebook and Twitter are the most popular social networks, with both staggering growth levels and colossal figures to put down…
Read more
Mobile SEO: How to Rank in Mobile Search, Following Google’s Mobile Update Google is widely expected to soon roll out a major update to its ranking algorithm that will impact results for searches carried out on mobile devices. Edit: Google has now confirmed that a mobile ranking algorithm will roll out on the 21st April.…
Read more
Paid search and SEO principles seem to remain largely separate entities when it comes to online marketing according to Expedia’s Director of Inbound Marketing, Martin MacDonald. Speaking recently at the Performance Marketing Insights Conference, he stressed the importance of combining the two search marketing disciplines. Driving qualified leads to your site requires a focus…
Read more
As a search engine optimisation (SEO) specialist, I was asked what sounds like a simple question the other day. “How do SEOs know SEO?” Illustrated below is a diagram showing how SEOs know SEO. Shown as a radar this is an analogy often used in the SEO world – successful SEO is highly dependent…
Read more
A new report by the e-tailing group and PowerReviews shows that the majority of US-based online retailers are already engaged in social media. We anticipate that a similar scenario exists in the UK market. The report found that: 86% have a Facebook fan page 65% use Twitter 55% use blogs 36% are monitoring social media…
Read more