Google+ has announced its arrival at the 40 million user mark. While it sounds very impressive, there are still reservations about whether the social media site will ever be as big as the big two. Facebook and Twitter are the most popular social networks, with both staggering growth levels and colossal figures to put down…
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Mobile SEO: How to Rank in Mobile Search, Following Google’s Mobile Update Google is widely expected to soon roll out a major update to its ranking algorithm that will impact results for searches carried out on mobile devices. Edit: Google has now confirmed that a mobile ranking algorithm will roll out on the 21st April.…
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Paid search and SEO principles seem to remain largely separate entities when it comes to online marketing according to Expedia’s Director of Inbound Marketing, Martin MacDonald. Speaking recently at the Performance Marketing Insights Conference, he stressed the importance of combining the two search marketing disciplines. Driving qualified leads to your site requires a focus…
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As a search engine optimisation (SEO) specialist, I was asked what sounds like a simple question the other day. “How do SEOs know SEO?” Illustrated below is a diagram showing how SEOs know SEO. Shown as a radar this is an analogy often used in the SEO world – successful SEO is highly dependent…
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A new report by the e-tailing group and PowerReviews shows that the majority of US-based online retailers are already engaged in social media. We anticipate that a similar scenario exists in the UK market. The report found that: 86% have a Facebook fan page 65% use Twitter 55% use blogs 36% are monitoring social media…
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Add new content is great for SEO Adding new copy is key to successful search engine optimisation. Not only your visitors will start coming back to your site, but also search engines will see that you are providing regular updates and information, and start crawling your site more frequently. Keeping content fresh You could…
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